Multicultural Communication Outreach Program #2

What was the project?

Through this project, AMCS supported multicultural community groups to make their own content with COVIDSafe messages.

The content was created to address the myths, or negative attitudes about vaccines. The objective was to encourage COVIDSafe behaviour for all Victorians.

AMCS implemented this project in partnership with multicultural community groups and it ran as an innovative community-led content gathering exercise.

What was the impact?

On Saturday 3rd, Dec 2022, AMCS hosted a launch of each of the pieces and celebrated the extraordinary creativity shown by those who entered. Pieces varied from video to poems to photography, posters and crochet, all with their own unique messaging tailored to individual communities in an effort to enhance engagement in COVIDSafe practices.

A big thank you to Mayor Cr Ms. Tina Samardzija, Monash City Council, Mr. Bwe Thay, Deputy Chairperson of the Victorian Multicultural Commission, Emiliano Zucci – Executive Officer at Ethnic Communities’ Council and Prof. Des Cahill – Director on the AMCS Board, for attending and helping to celebrate the diverse and creative work of the community participants.

Co-Designed Content:

Below you can find a selection of the finalists.

  • Podcast – Tamil Community in Melbourne

Podcast Participants: Bala Balachandran, Maila Balachandran, Vasu Srinivasan, Jayshree Srinivasan, Hari Subramanian, Shanthi Hari, Malini Ram, Revati Dorai, Dorai Subramanian

Click here to see the finalists of this competition.

This project was funded by the State Government of Victoria under the Multicultural Communication Outreach Program 2.


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